23/09/2024

Samsung Galaxy Z Flip6 Takes Center Stage in ReachPlayers’ Revolutionary In-Game Ad Platform

In a bid to disrupt the Israeli advertising market, ReachPlayers, an innovative digital gaming  advertising company, has launched its highly anticipated gaming ad platform. The platform aims to reshape how brands engage with gamers as potential consumers through immersive, interactive ad experiences, using Samsung’s latest flagship device, the Samsung Galaxy Z Flip6, as the centerpiece for its inaugural campaign. This revolutionary collaboration between tech and advertising is set to redefine mobile advertising, with far-reaching implications for both gamers and marketers alike.

The Intersection of Gaming and Advertising

The gaming industry has become a central hub for advertisers seeking to engage hard-to-reach audiences. According to Newzoo, the global gaming market is projected to reach $211.2 billion by 2025, driven by mobile gaming, immersive technology, and the increasing popularity of eSports. Israel, home to a burgeoning tech ecosystem and a rapidly growing gaming culture, has emerged as a prime battleground for ad tech innovation.

ReachPlayers, capitalizing on this momentum, developed a cutting-edge platform designed to harness the full potential of gaming environments for advertisers. Unlike traditional in-game advertisements that disrupt the user experience, ReachPlayers’ platform integrates ads seamlessly within the gaming narrative, offering an uninterrupted yet interactive experience. By embedding brands into the gameplay itself, users engage more meaningfully, resulting in higher retention rates, brand recall, and conversion.

Samsung Galaxy Z Flip6 Ad Campaign Integration in ReachPlayers’ Gaming Advertising Platform

The synergy between Samsung’s flagship product, the Galaxy Z Flip6, and ReachPlayers’ in-game advertising platform is ideal and fits into the ad platform with ease. In this particular campaign Samsung aims to establish meaningful connections with Israeli gamers aged 8-18 while enhancing its brand awareness and engagement with its product. In this case, the Galaxy Z Flip6 proves to be an exceptionally powerful product to integrate into ReachPlayers’ gaming ad platform and not by coincidence.

“Interactive and non-intrusive ad experience that substantially enhance user engagement”

Utilizing ReachPlayers’ unique gaming ad platform allows Samsung to present its product as innovative and enhance all of the product’s unique features (foldable, super camera equipped, fast, stunningly designed, social, etc.). The gaming ad platform also boasts significant advantages such as interactive and non-intrusive ad experience that substantially enhance user engagement, unlike traditional ads that interrupt user experience.

In-Game Ad Campaign Outstanding Results

In this gaming campaign featuring Samsung Galaxy Z Flip6, the company integrated a branded hub into 11 different games using ReachPlayers’ ad platform that enabled players to successfully and seamlessly interact with the Galaxy Z Flip6 phone throughout the course of the games. 357,225 unique players participated in the campaign and generated approximately 1,774,000 product and brand impressions while generating a substantial engagement time of 5.2 minutes as well as a 64% retention rate.

The players were able to explore the various features of the phone and use it as an in-game power-up. This approach not only enabled Samsung to showcase their product, but to integrate it into the game in such a way that substantially enhanced the gameplay experience.

The results of the gaming campaign were nothing short of outstanding! In a survey conducted among 10,262  gamers before and after 184 days of combined game time, Samsung’s brand and product awareness substantially increased by  40.71%.

When asked which phone company comes to mind when thinking about phones, 30.32% answered Samsung before playing  and 39.94% after the game ended, indicating that the integration of Samsung’s Galaxy Z Flip6 effectively contributed to the brand and phone awareness.

When asked if they recall seeing an ad for Samsung’s folding phone recently, 71.4% answered yes before playing  and 85.5% after the game ended, a clear indication of a seamless and user-friendly integration of the ad in a non-intrusive manner throughout the game.

Approximately 87.3% of the participants responded that they heard about Samsung’s new folding phone as opposed to 77.3% before and a whopping 74.7% responded that they would purchase the Samsung Galaxy Z Flip6 following their gaming experience with the integrated ad campaign.

Disrupting the Israeli Advertising Market

Reach players’ disruptive gaming advertising technology offers real-world solutions to some of the most complex challenges that the advertising industry is undergoing. From interactive and non-intrusive ads and dynamic ad targeting, through monetization solutions for game developers to gamification of ads and cross-platform compatibility, ReachPlayers has established itself as a major player in this new and innovative advertising frontier, thus marking a turning point in the Israeli advertising market and setting a new standard for mobile advertising globally.

ReachPlayers’ in-game advertising campaign with Samsung proved yet again that even in Israel’s already highly competitive advertising landscape with evermore companies and emerging startups vying for customer attention, the ability to leverage Samsung’s state-of-the-art technology puts ReachPlayers at the forefront of digital advertising innovation.

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GAMING REVOLUTION

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CONTACT US TODAY:

EMAIL

michael@reachplayers.com

WEBSITE

www.reachplayers.com

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