🎮 Back for Round Two: Samsung Doubles Down on Gaming—and Redefines What Advertising Means

We’re excited to announce—Samsung Electronics is back for round two!

Let’s say it like it is: For Samsung, gaming isn’t just a quick win—it’s a long-term mission.

Gaming today isn’t just about playing; it’s a whole new arena for immersive brand experiences.

When we launched ReachPlayers, we envisioned transforming traditional advertising into interactive moments that players genuinely enjoy.

Samsung’s latest Roblox campaign perfectly captures this vision.

Instead of presenting players with another boring banner for Samsung’s new phone, we built an entire
integrated branded content area for them:
• A dedicated area within Roblox
• A virtual phone that can actually be used
• Missions that activate the company’s new AI chat (Gemini)
• And even a camera that lets you capture the galaxy from inside the game!

Why does this work so well?
Because it’s not just an ad—it’s deep engagement:
✅ Players don’t just see the brand—they live it.
✅ They don’t read about features—they experience them.
✅ They don’t watch content—they create it.

The best part?
Players can experience the Samsung camera zoom challenge, where they use their virtual phone to zoom all the way into space, unlocking a unique in-game selfie feature.

And the results? Simply astounding:
• Tens of thousands of selfies taken within days
• Players naturally and enjoyably learn about the product
• For the first time in Roblox, we introduced sticker-based communication.

This isn’t a passing trend. This isn’t a marketing experiment.
This is the future of advertising in the gaming world.

And those who understand this now will lead the next generation of brands.

We’re proud to be part of this journey!