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The right solution for
 every marketing objective

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Reach Gen Z and Gen Alpha inside the games they already play. Whether you’re launching a product, building awareness, or proving ROI, we have a structured approach that works.

Samsung & ReachPlayers - In game advertising & Branded content
Find your solution

Why Traditional Advertising Doesn't Work

Gen Z doesn’t engage with ads. They:

Skip YouTube pre-rolls in 5 seconds

Block banner ads

Scroll past sponsored posts

But they spend 3+ hours daily in games. That’s where we meet them.

Not Ads. Not Custom Worlds.
Structured In-Game Experiences.

  • Traditional Gaming Ads Billboards inside games. Ignored like every other ad.
  • Custom Branded Worlds Expensive to build. No guaranteed audience. Takes months.
  • ReachPlayers Integrate into games with existing audiences. Structured campaigns. Measurable results.

What Are You Trying to Achieve?

BUILD AWARENESS

Introduce your brand to millions of players
Best for: Product launches, new market entry, rebranding
Recommended formats: NPCs, Pop-up shops, Custom experiences
What you get: Reach + Impressions + Brand recognition lift
Explore Awareness Solutions

DRIVE ENGAGEMENT

Turn attention into active participation
Best for: Experiential campaigns, product education, cultural moments
Recommended formats: Obbys, Custom quests, Music promos
What you get: 6-9 min avg engagement + Completions + Social sharing
Explore Engagement Solutions

INCREASE CONSIDERATION

Move players from awareness to purchase intent
Best for: E-commerce, retail campaigns, product drops
Recommended formats: Pop-up shops, Product collections, Branded rewards
What you get: Product interactions + Time with brand + Purchase intent lift
Explore Consideration Solutions

MEASURE IMPACT

Prove ROI with real data
Best for: Post-campaign measurement, audience research, optimization
Recommended formats: Survey
What you get: Brand lift data + Demographics insights + Campaign effectiveness metrics
Explore Measurement Solution

We Structure
Campaigns 3 Ways

Learn About Campaign Types

01 TACTICAL

  • Short-term brief (2-week flight)
  • Fast turnaround
  • Objective-first
  • Simple format combo

  • Best for: Quick launches, testing the channel

02 SEASONAL

  • Known moments (Q3/Q4 holiday, back-to-school)
  • Pre-built packages
  • Fixed CPM, ready to drop into media plan

  • Best for: Retailers, entertainment releases

03 ALWAYS-ON

  • Long-term brand presence
  • Monthly activations with quarterly reporting
  • Repeatable structure, retainer logic

  • Best for: Sustained engagement, recurring revenue

100M+

Players reachable across platforms

29%

Avg brand awareness lift

6.3 min

Average engagement time per player

$2M+

Revenue — the product works

By the
numbers

PROOF IT WORKS

151K players
6.3 min engagement
29% brand recognition lift (ages 13-18)
Read Case Study
531K players
9.1 min engagement
+7.6pp awareness
+5.6% purchase intent
Read Case Study

READY TO GET STARTED?

Talk to us about your objective, and we’ll recommend the right solution, show you examples, and map out a campaign structure that fits your goals and timeline.

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